Industry leaders like the New York Times, Financial Times, and Gannett have found that up to three-quarters of digital-only subscribers today have never subscribed to their print editions!
By failing to create a clear and simple path for digital natives in the sign-up experience, we are losing those paid eyeballs in the nanosecond that they realise we can’t deliver a quick Amazon experience.

In this analysis on the failed funnel for digital news subscribers was an interesting anecdote. It's surprising to me that such a huge portion of those actually buying digital content haven't previously been print subscribers.